I received a lot of feedback and questions on my last post on NHL attendance year over year. Several of the questions were around the Phoenix Coyotes attendance and comparing those to like months since there is conventional wisdom that Phoenix does well later in the year due to snowbirds coming down for the Winter. I went ahead and looked at the average attendance for the Coyotes by month.
As you might be able to see, there is a snowbird effect as Phoenix sees a 30% increase in Attendance for February games over October games. I also looked at how this compares with basic league increase for teams that have Attendance Volatility (teams that don’t sell out every game). For these teams they only see a 6 to 7% increase from October to February. So that starts to explain why the Coyotes attendance is so much higher this year through the end of February games when looking at the first 13 games (in October for 2011-12 season vs. the 2013 season).